Case Study: Oregon Lottery | Latino Marketing Consulting & Spanish-Language Advertising
Client: Oregon Lottery
Partner Agency: Pollinate Agency
Services: Latino Marketing Consulting, In-Culture Creative Strategy, Spanish-Language Copywriting & Scriptwriting, Bicultural Brand Storytelling
Lotería isn’t just about winning. It celebrates culture, tradition, and bringing people together to play.
Campaign Background
Hispanics and Latinos represent 14% of Oregon’s population, with a remarkable 31% growth between 2010 and 2020. Nationally, the U.S. Latino GDP reached $4.1 trillion by 2025, making Hispanic marketing strategies a powerful business opportunity.
The Oregon Lottery recognized this potential and sought to build a stronger connection with Spanish-speaking and bilingual audiences. While they had already introduced culturally inspired games like Mexican Lotería and Chinese New Year Scratch-Its, they needed authentic Hispanic brand storytelling to truly engage this growing community.
Goal: Create culturally relevant, Spanish-language advertising and in-culture creative that celebrates the Oregon Lottery’s role in preserving over 250 state parks while connecting meaningfully with Hispanic audiences.
Challenges
Our Solution
Partnering with Pollinate Agency, Latinx Copywriter brought bicultural marketing expertise and Hispanic consumer insight to create campaigns rooted in authentic cultural connection.
In-Culture Campaign Development
We shaped creative concepts that highlighted culturally familiar outdoor activities like family picnics, soccer games, and fishing trips, aligning the Oregon Lottery brand with values and experiences Hispanic families cherish.
Spanish-Language Copywriting & Scriptwriting
We went beyond direct translation, developing LATAM-neutral Spanish-language copy that:
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Used tú instead of usted for warmth and approachability
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Incorporated culturally familiar expressions for stronger connection
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Maintained a conversational, in-culture tone that felt natural and inviting
Culturally Relevant Brand Assets
We created Spanish-language brand voice guidelines, culturally adapted taglines, and long-term creative tools to ensure all future Oregon Lottery campaigns reflect authentic Hispanic storytelling.
Let's Build Your Next Hispanic Marketing Success Story
If your brand is ready to connect authentically with Hispanic and Latino audiences, Latinx Copywriter can help you speak with cultura, corazón, and clarity.